Is it working for you or against you? How does it compare with your competitors? Does it look a bit old with out of date information?
In the race for new business is your website a competitor or a spectator?
Your website has to deliver 4 things
- Attract and retain visitors. Through creating search friendly results that promote visits.
- Display and navigation. Display correctly on popular web browsers and with intuitive site navigation.
- Content. Content must be interesting and relevant.
- Call to action! Encourage visitors to undertake a transaction – to buy or contact you.
Consider the following in relation to your website
- What is your website doing? Is it actively promoting your business?
- Is it current? Like traditional marketing material, websites require regular updates to reflect both changes in your business and buying trends.
- Are you converting visitors on your website? Every visitor to your website is an opportunity for a transaction. Is this happening?
- Where do you appear in search engine results? Search engines constantly improve their search algorithms and your competitors improve their websites. Where do you appear?
Tags: Business development, Business First, Business marketing