Blog, short for weblog. Blogging, adding content to a blog.
Blogs fall into two basic categories; personal and business.
The aim of of a blog is twofold; to build an on-line community to give and receive information and secondly, to enhance your web presence as search engines love blogs because they represent active content.
Blog websites can be installed either standalone or integrated with a business CMS website solution (like this one).
For a professional installation, the ‘look and feel’ of the blog site should be consistent with the main website so that switching between the two is seamless for the visitor.
Business Blogs
A business blog is an informal way of marketing your business, ideas, goods, and services.
It allow you to inform visitors about new business developments, create a buzz, and seek feedback on ideas for new products and services.
Blogs are often run in parallel with other social media routes to market, for example, Twitter, YouTube and Facebook.
Personal Blogs
Typically an informal on-line diary used to express your thoughts and gain feedback from others.
