Website Content Copywriting

Posted on in Copywriting

Web copywriting (authoring), the words and pictures on your site are created by the web author (you or somebody else).

Your website must have immediate visitor appeal (see website usability guidelines) but there is a balance between sufficient information for the visitor to make a decision and too much that they won't read. Getting that balance right is the hard bit.

Authoring takes into consideration your business marketing (see Business First), website structure (the information architecture) and SEO requirements (see SEO).

Services Websites

Services websites require sufficient and engaging information to persuade visitors that making contact with you is worthwhile. Think of it as your business CV, and like any good CV it won't get you a job offer but it will get you an interview.

eCommerce Websites

eCommerce websites have different information criteria covering products, descriptions, pricing, availability, reputation, and security. It is important that your website covers all these in sufficient depth to encourage visitors to undertake transactions.