Information Architecture (IA)

Posted on in Business

Information architecture defines the structure of a website and how the various pages and page content relate to each other.

Business marketing messages, information, products and services shape a website structure. Identifying the information architecture is the process whereby all these elements are brought together. The process identifies the major web pages and how the site will be navigated for intuitive browsing (website usability).

To design the information architecture requires a knowledge of the business. Business First is the process to gain knowledge and understanding thus ensuring the published website reflects the business marketing aims.

Large Websites

The larger the website the more important it is to review the information architecture to ensure information is placed logically within it, and to ensure there is room to expand without significant website redesign.

Reflecting Your Business

One important point worth noting is that the website information architecture should reflect the way visitors see your business from the outside, and not how your business in structured internally.