WordPress Blogging Categories and Tags

Posted on in Business

How do you categorise WordPress blog posts using categories and tags?

When posting a blog in WordPress you have the option to categorise the post and add relevant keyword tags.

The question is, how to determine what these should be to make it easy for a visitor to find your blog post?

Why categorise and tag blog posts?

Simply to enable visitors to quickly get to the blog post which interests them and answers their question.

In addition to adding categories and tags, posts can also be date/time coded. Using these three approaches (category, tag and date/time) allows postings to be ‘sliced and diced’ so that your visitor can get to the relevant blog post quickly.

How to identify categories and tags?

This is known as designing the blog taxonomy – identifying unique categories and tags that will be used for all blog posts.

There are two things to consider:

    • The greater the number of categories and tags the finer grained it will be possible to set each blog post.
    • Too many categories and tags can result in blog post subject overlaps which can easily results in too many low quality visitor search matches.

Getting started ...

So, the best approach is to start off with a small number of categories. These could be the main goods or services you provide or main subjects that you will blog about. It is worth recording these.

Next, create some initial blogs and categorise them. When this is done identify an initial set of tags and tag these blogs.

Finally, review how the blog categories and tags are distributed and make any changes.

Thereafter, as you create new blogs try to use these blog categories and tags unless there is a good reason not to.