Quick Response or QR Codes

Posted on in Business

What is a QR code?

A QR or Quick Response code is a code that is readable by smartphones and bar code readers.

Where would you use it?

The pattern contains encoded information provided by you; your website URL, text or some other data. Typically this is added to your website or business card to enable visitors to capture your contact details quickly and efficiently.

Example QR code

 This is my vCard QR code. It contains:

    • My name.
    • Company name.
    • Telephone number.
    • Email address.
    • Postal address.
    • Website address.

The QR code can be used in all sorts of innovative marketing situations from flyers to marketing 'give aways' to estate agent for sale or let boards to provide visitors with a website URL or additional information.

What else can be encoded?

In addition to the vCard used above you can create a QR code containing various other pieces of information (this one is a brief description of our business using the Text option). These are:

    • Text.
    • Website URL.
    • Telephone number.
    • SMS message.
    • Email address.
    • Email message.
    • Contact details (vCard as shown above).
    • Event (vCalendar).
    • Google maps location.
    • Wifi login (Android only).
    • Paypal 'Buy Now' link.
    • Social media.
    • iTunes link.
    • YouTube video.

With this range of options the possibilities are only limited by your imagination!

How do I generate a QR code?

Google QR code of course! There are many websites offering the capability to create QR codes.