Holiday Cottage Website - Case Study

Posted on in Case Studies

Our client owns a typical 2 bedroom sleeps 4/5 holiday cottage in the heart of the Norfolk Broads with a high level of competition from other properties in the area. The holiday cottage had been marketed through a national booking company for a number of years.

The problem

The client became concerned that rental income was being eroded through increased booking commission charges and decreasing occupancy levels.

In 2011 the booking company appeared to be struggling to attract visitors. To overcome this they actively encouraged owners to reduce their prices to stimulate bookings. At the same time they continued with the same percentage commission payment, abet on a lower base price, and appeared to be offering owners approximately 15 weeks occupancy per year.

The solution

Faced with these factors the owner commissioned us to build a holiday cottage website that presented the cottage and the surrounding area in the best possible way.

It should:

    • Allow guests to book online or make payments by cheque.
    • Have the ability to manage booking and information enquiries.
    • Display a calendar showing availability including provisional bookings.
    • Display weekly pricing including special offers.
    • Be owner self managed for both bookings and website content.

The holiday cottage website was published at the end of March 2011 and the contract with the national booking company cancelled at the end of 2011.

The result

In 2011 the occupancy level increased to 34 weeks. The national booking company booked 15 weeks and the owners own marketing achieved an additional 19 weeks. The website investment paid for itself in less than 9 months.

More information?

For more information on holiday cottage letting websites and to discuss the costs and benefits please contact us.