Are Smartphones taking over?

Posted on in Business

Should your website support Smartphone users?

Well, having looked into the rise of Smartphone usage within and outside the UK I am bound to say YES! This is why …

Smartphones - the figures

According to a 2011 survey by Ofcom over a quarter of all adults (27%) and almost half of all teenagers (47%) use a Smartphone with the Apple iPhone the most popular brand (32% ownership for adults) followed by BlackBerry (the favoured device for teens at 37%).OFCOM smartphone use

Taking adult Smartphone ownership, 58% are male and 42% female. For the teens there is a reversal with girls at 52% and boys on 48%.

Interestingly, when it comes to being addicted to their Smartphone 37% adults and 60% of teens agreed they are.

Finally, it has been reported that in 2011 Smartphone sales exceeded PC sales.

What do we now know?

If your target market is adults then it seems that over a quarter of all adults use Smartphones with the vast majority (81%) never switching them off. Nearly a quarter admitted to using them during meal times.

This is why the time has now come to upgrade your website to give them a good browsing experience.

Most websites are not geared to the small screens on Smartphones so the user has a lot of zooming in and out, scrolling left, right, up and down just to read what you have to say.

Wouldn’t it be nicer if you made this a lot easier and gave them an enjoyable browsing experience? It would certainly encourage them to contact you.

How can we help?

Talk to us about upgrading your website for use on Smartphones … Smartphones are taking over!