Print On Demand (POD) Book and eBook Publishing

Posted on in Business

Have you written a book and are now looking to publish it in paper and/or eBook format? Here are a few pointers …

Print On Demand Book Publishing

For low volume book sales Print On Demand (POD) is the most cost effective way to get your book published.

Essentially, computer files of the book cover and text are prepared and stored. When your book is ordered then the book is printed – on demand and dispatched to the purchaser. The order could come via a high street bookshop, on-line retailer or your order direct to the POD printer.

Preparing the files (outer cover and text) requires careful optimisation of book size, text, margins, etc., which equate directly to the number of pages. This is important as the number of pages has a direct bearing on the printing cost and therefore the unit cost per book and your profit margin.

When selecting the POD printer you should ensure that your book will also be available through on-line retailers like Amazon as well as high street bookshops. This is an important, but quite straightforward step.

What should be the retail price of your POD book?

There are a number of factors to take into consideration; what people would be willing to pay for it, POD printing and distribution costs, bookshops and on-line retailer profit margins on sales and your expected profit per book sale.

eBook Publishing

eBooks come in essentially 3 forms; Amazon Kindle, Apple iBooks and ePUB (short for electronic publication, and open standard format from the International Digital Publishing Forum) which almost all eBook readers can display.

Creating any of the eBook formats starts with same files as used by the POD book. However, for eBooks these files are transformed into a format suitable for each type of reader.

Amazon Kindle format is only accepted by Amazon for their Kindle readers as is Apple iBook format for Apple devices. Having taken out accounts with Amazon and Apple the trick is to understand the specific requirements each has with regards to the electronic file format and content to ensure it is acceptable for publishing.

What should be the retail price of your eBook?

There are only four principle factors to take into consideration; what people would be willing to pay for it, the on-line retailer profit margins on sales, the cost of file storage and download delivery and your expected profit per download book sale.

ISBN Number

Each book and electronic file format requires a unique ISBN number. For example, if you have a paperback, Kindle and iBook then you need three ISBN numbers. ISBN numbers are available for purchase.

Tax On Sales

Payments for books and downloads sold via Amazon and Apple will be made less US tax. To ensure that gross payment is received so you only pay tax to HMRC you will need to provide these companies with US tax exemption details. This is a fairly straightforward process.

In Conclusion …

Self publishing is an exciting prospect. We can guide you through the process and build you a website to publicise your book and allow visitors to use PayPal to pay for eBook downloads and physical book sales.

Contact us if you want to know more about POD book publishing, electronic book publishing or a website to promote your book.