“We had a very short timescale to develop a website in preparation for an exhibition. Derek and Sheena brought their wide ranging business experience to bear in quickly understanding our business and how it might develop in the future. Within the very tight timescale they developed the website, authored the content and published the site. The site is generating orders and considerable interest. We are using Iconique Images as a trusted business partner to further develop our business and website. I trust their business judgement and find them enjoyable to work with.”
Web Content Authoring
Content is KING
Website content is about striking a balance
The balance is between:
- Verbosity and terseness.
- Providing visitors with key decision making information and supporting detail.
- Visitor information needs and effective search engine optimisation.
Too much detail too early and visitors will not read what you have written.
Too little detail and visitors will have insufficient information to make a decision.
Our proven 'Business First' approach to authoring website content seeks to strike this balance.
''Business First'' utilises our extensive business skills to focus on the essence and key differentiators of your business to ensure these are captured and effectively displayed on your website.
We can undertake to author or copywrite your web content for you, or provide you with training in how to do this including the requirements for search engine optimisation (SEO).
Talk to us and find out more about our content authoring and copywriting service.